Greenwashing: an unsustainable business strategy

We are living in a moment in which sustainability demands rigor, transparency, and legal responses capable of curbing deceptive business practices. This session offers an open and critical space to examine greenwashing, its impact on consumer trust, and the challenges it poses for advancing toward a truly circular economy.

From both a legal and practical perspective, we will explore how to identify these strategies, what tools the law provides to counter them, and how to promote responsible business models that create genuine value. With the participation of Llanos Cabedo Serna, we will delve into key insights for protecting consumers and strengthening market integrity.

We look forward to seeing you on November 27, 2025, at Ocean Race Club Volvo, Alicante.